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Mailshell Offers New Expiring Email Addresses
Making Total User-Anonymity the Perfect Complement to American
Express' Upcoming Private Payments Service
User-Controlled Expiring Email Boxes
Stop Junk Mail, Protect Privacy
SANTA CLARA, CA - September 11, 2000 - Mailshell.com,
the free email management service that protects user privacy
and eliminates junk email, today announced a service providing
a new level of on-line privacy: Email boxes that users can
set to automatically expire after pre-defined periods of
time. The service creates disposable proxy email addresses
called 'mail shells'. Users can opt to receive the incoming
content via their existing email inbox or via their own
Mailshell web-based email accounts. Both options are completely
free and require no reconfiguration or changes to users'
existing email set-up.
"Giving out credit card numbers or email addresses naively
relies on the honesty of strangers yet the volume of credit
card fraud and junk commercial email indicates that this
honor system has collapsed," said Tonny Yu, CEO of Mailshell.
"Just as the AMEX's Private Payments credit card numbers
expire upon the completion of the transaction, Mailshell's
expiring email addresses disappear when users set them to
expire."
Users can also specify when they'd like to unsubscribe
from specific lists, offerings, etc and Mailshell's guaranteed
unsubscribe capabilities will ensure that the communication
channel is terminated per the users' request. The expiry
date can be assigned or changed at the users' discretion.
Mailshell anticipates use of this feature for one-time online
transactions requiring an email address, for services that
expire after a certain period of time or as a tool for monitoring
specific time-sensitive information.
As with Mailshell's standard service, the expiring email
address allows users to remain anonymous. Mailshell creates
a new, separate and anonymous email address - a 'mail shell'
- for each user request and only reveals what the user explicitly
has given permission to reveal. Much like the old person-to-person
phone call, the system uses the 'mail shell' address to
match and authenticate each party's identity, rather than
just the recipient's.
The expiring email address service will be available on
September 18, 2000. It is another completely free feature
of Mailshell's free, user-controlled email management service.
About Mailshell
Mailshell (http://www.mailshell.com) offers
the first complete, simple, and totally free solution guaranteed
to stop junk mail. The company has created a new abuse-resistant
and backward-compatible email infrastructure allowing companies
and individuals to more efficiently manage their incoming
email. Users gain complete control over their email and
their privacy without any changes in their email setup.
Mailshell allows users to prevent junk, by providing reviews
and samples of the best email lists so that people are properly
warned before they give out their email address; stop junk,
via Mailshell's advanced filtering technology allowing Mailshell
to instantly and permanently stop any email users do not
want; and protect privacy, via a series of transparent and
anonymous email addresses - 'mail shells' - that only reveal
what the user explicitly has given permission to reveal.
Mailshell is a proud member of TRUSTe, the premier privacy
seal program worldwide and independent organization dedicated
to building consumer trust and confidence in the Internet.
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Contact:
Stefan Pollack, The Pollack PR Marketing Group, (310) 556-4443, spollack@ppmgcorp.com
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