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Mailshell to Partner with
Return Path on Sender Score Email Reputation Management
Service
NEW YORK, NY, August 10, 2005 - Return Path,
Inc. announced today that it will incorporate email reputation
data from Mailshell into its Sender Score system, the first
reputation management system for email senders and receivers.
Sender Score is currently in Beta, and will officially launch
later this quarter. The data will come from Mailshell's
SpamCompiler engine, which optimizes, compiles and executes
more than one million filter checks in a fraction of a second.
Mailshell licenses the SpamCompiler engine to companies
looking to add best-of-breed spam filtering to their own
products.
"Mailshell's global network of OEMs provides
a rich, diverse and current source of email reputation data,"
says George Bilbrey, vice president and general manager
of Return Path's Delivery Assurance Solutions. "This data
will further enhance the scoring platform for Sender Score,
giving both receivers and senders the information they need
to make email program improvements."
Mailshell's system quantifies reputation
via advanced statistical models. This reputation-based analysis
creates de facto advanced 'phishing' detection, along with
protection from fraud and other blended threats. By focusing
on reputation, Mailshell is also able to deploy a language-agnostic
statistics-based solution that catches foreign language
spam more accurately than content-focused solutions.
Mailshell also plans to query Sender Score
data in its filtering platform. "By contributing our reputation
data to Return Path's Sender Score, we add value to the
system, making it a more useful rating service for all parties,"
said Tonny Yu, CEO of Mailshell. "We also believe that Sender
Score can be another valuable tool for differentiating between
legitimate commercial email and spam."
Sender Score aggregates 60 different data
criteria from around the Internet that quantify a mailer's
reputation, drawing data from a diverse sample of more than
40 million e-mail boxes covered by filtering companies and
ISPs. Sender Score includes multiple reputation indices
that track variables such as complaint data, e-mail send
volume, unknown user volume, security practices, identity
stability, and unsubscribe behavior - all of which factor
into a statistically modeled score that compares individual
mailers against the whole sample using a standardized set
of best practices. The scores will be transparent and available
for anyone to review at full launch, though underlying program
data will only be available to Return Path clients and partners.
Sender Score rounds out Return Path's Delivery
Assurance Solutions set, joining Return Path's delivery
monitoring tools, consulting, and the Bonded Sender e-mail
accreditation program.
About Return Path, Inc.: Founded in
1999, Return Path is an e-mail performance management company
dedicated to improving the reach, delivery performance and
overall success of permission-based e-mail programs. More
than 1,500 companies use Return Path's services to generate
superior results from their e-mail programs, taking advantage
of Return Path's pioneering innovation in deliverability,
ECOA, list hygiene, double-opt-in list acquisition and best
practices strategy. Return Path Delivery Assurance Solutions
are the industry's original and premier e-mail deliverability
tools and services, including the Bonded Sender Program
for e-mail accreditation, and remain the only full-circle
solution for solving e-mail deliverability issues. For more
information, please visit www.returnpath.net, e-mail info@returnpath.net,
or call toll-free 866-362-4577.
About Mailshell Inc.: Mailshell is
the world's leading anti-spam engine provider and is the
first and only anti-spam engine with SpamCompiler Technology.
SpamCompiler can process more than a million filter checks
in a fraction of a second. Via Mailshell's OEM partners,
more than 6,000 companies and 10 million consumers worldwide
rely on SpamCompiler software to block spam and phishing.
Mailshell's software helps its OEM partners, including Oracle
Corporation, CyberGuard, Panda Software, ZyXEL, Broderbund
and Lyris Technologies, among others, generate new anti-spam
revenue, upsell existing products to new anti-spam customers,
and cut anti-spam engineering and support costs to near
zero. For more information: www.mailshell.com.
# # #
Contact:
Stefan Pollack, The Pollack PR Marketing Group, (310)
556-4443, spollack@ppmgcorp.com
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