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Lyris and Mailshell Partner
to Improve Transactional and Opt-In Email Delivery for Reputable
Marketers
Innovative Reputation Database Rewards Good Senders
While Penalizing Bad Ones
BERKELEY, CA - Nov. 3, 2005 - Lyris® Technologies,
developer of high-performance email marketing solutions
and subsidiary of J.L. Halsey (JLHY.ob), today announced
enhanced delivery of transactional and opt-in email messages
through a partnership with Mailshell, the leading anti-spam
engine provider. The collaboration allows customer data
from Lyris to be fed directly into to Mailshell's sender
reputation database, thereby bolstering email reputation
and delivery rates for organizations using ethical sending
practices. .
"Lyris has a longstanding commitment to working
with permission based email marketers, and we're so pleased
that Mailshell has developed a method of rewarding their
good sending behaviors." said Dave Dabbah, director of marketing
at Lyris Technologies. "The Mailshell partnership allows
Lyris to populate its sender reputation database with positive
information about our customers, which further differentiates
them from all the unethical senders out there."
Mailshell's Sender Reputation database uses
an advanced statistical model to assign a reputation score
to millions of email messages each day. The resulting data
is used to quantify the reputation of organizations' email
message attributes and sending habits.
"Previously, most reputation filtering methodologies
were oriented primarily around the behaviors of disreputable
senders" explains Robb Wilson, vice president of development,
Lyris. "This indirectly penalized legitimate senders whose
reputations simply hadn't yet been quantified."
Mailshell's system rewards senders on a variety
of difficult-to-falsify email attributes such as IP address,
country of origin of the IP address, domain owner, name
server, and domain registrar, among others. The implementation
will benefit Lyris' customer base of over 5,000 established
businesses and organizations including national retailers,
consumer goods manufacturers, not-for-profits, advertising
agencies, news and entertainment organizations, publishing
houses, and financial institutions.
"The only difference these days between a
legitimate email from a well-known brand versus a fake email
claiming to be from that brand, is its reputation," said
Tonny Yu, CEO of Mailshell. "Humans used to easily recognize
legitimate email from spam, but now reputation-based filtering
can do the job more accurately. Our system quantifies reputation
via advanced statistical models and helps protect legitimate
senders while improving detection of spam and other blended
threats."
About Lyris Technologies: As a member
of the J.L. Halsey family (JLHY.ob) of email technology
pioneers, Lyris Technologies joins Sparklist and EmailLabs
in providing leading-edge email marketing solutions to the
industry's largest and most diverse array of customers.
Over 5,000 companies use Lyris' email marketing solutions
to automate the growth and management of their email lists,
as well as publish email campaigns, email newsletters, and
email discussion groups. Known for positive ISP relations,
outstanding deliverability, and a commitment to permission-based
marketing, Lyris solutions are the most trusted in the industry.
Lyris' flagship product, Lyris ListManager, is the world's
best-selling software solution for email marketing while
Lyris ListHosting offers the same powerful capabilities
in the form of an on-demand web-based service.
About Mailshell Inc.: Mailshell's
anti-spam and anti-phishing software helps its OEM partners,
including Computer Associates, Oracle Corporation, CyberGuard,
Panda Software, ZyXEL, Broderbund and Lyris Technologies,
among others, generate new anti-spam revenue, upsell existing
products to new anti-spam customers, and cut anti-spam engineering
and support costs to near zero. Companies can integrate
the Mailshell Engine into their existing product or application
using Mailshell's development toolkit, the Mailshell Anti-Spam
SDK. Mailshell is the leading licensor of spam filtering
software to OEMs and has more OEM partners with revenues
in excess of $50 million than any other company in the world.
Via Mailshell's OEM partners, more than 6,000 companies
and 10 million consumers worldwide rely on 'Powered by Mailshell'
filters to block spam.
# # #
Contact:
David Libby, Libby Communications, (510) 271-0640
ext. 150, dlibby@libbycommunications.com
Stefan Pollack, The Pollack PR Marketing Group, (310)
556-4443, spollack@ppmgcorp.com
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